News

Learn how we helped this global event organizer to control secondary sales and aggregate fans into one location  and engage, communicate with and reward fans before, during and after their events.

Tickets for music events are often purchased by touters using bots within seconds of release, leaving events sold out and true fans unable to buy tickets. Touts then resell the tickets, often at an up to 50% markup – making events inaccessible to fans and events organizers and artists out of the loop from these additional profits. 

The Client

LiveNation France is part of LiveNation Worldwide, an American events promoter and venue operator built around consolidating concert promoters into a national entity currently valued at around $20B, and is one of, if not the, largest promoter in the world. 

The Challenge

When COVID-19 hit and all live events were cancelled, LiveNation needed a way to connect with ticket holders for postponed events, and keep fans entertained while waiting for news of a rescheduled date.

Our Approach

In collaboration with FanDragon Technologies, we created and launched TixTo.ME, a digital entertainment wallet designed to create opportunities for LiveNation clients to control secondary sales and aggregate fans into one location and engage, communicate with and reward fans before, during and after their event. 

The Results

By processing tickets and vouchers processed via the Aventus Network, network participants can ensure that they are verified. This also enables faster, more secure, and transparent ticketing for LiveNation France.

Aventus has delivered almost one million tickets since 2017.

We were looking for a way to connect with ticket holders for events postponed by COVID-19 and keep fans entertained while waiting for news of a rescheduled date via a simple mobile application with which we can aggregate fans into one location and instantly deliver messages, media and tickets. It’s an innovative solution with many future opportunities to create and test new revenue generation ideas.

Eloi Blodeau – CIO of LiveNation SAS (France)